Hey, nice to see you here!

My name is Alex, and I’m a professional writer, author, and brand strategist, with a passion for health, wellness, and mission-driven startups, among a vast array of other things.

I am mostly known for being a happy and passionate individual with a knack for written and verbal communication and creative thinking. Friends, mentors, and previous employers often refer to me as empathetic, trustworthy, and extremely hardworking in everything I do – and I love to make a habit out of exceeding expectations.

I am fascinated by the pursuit of knowledge; I believe through education and awareness we can change the world. I’ve been an ethical vegan for over 8 years now, and I am so grateful to have positively supported others in making the connection, both personally, and through my writing. As a result of this passion, I became an expert in the related areas (business, the environment, consumer ethics, social psychology, and the merits of a plant-based lifestyle) out of the necessity to better understand the mechanisms that drive positive change.

When it comes to creative writing, I’ve been doing it for as long as I can remember. From publishing a children’s book at the age of 13, to now having worked as the head of content & comms for an early stage start-up or two, I’m well-versed in what content creation and can – and should – look like across a range of exciting industries (B2C, B2B, SaaS, FMCG).

I am a firm believer that effort will never betray you: so do the thing, write the book, ask the anxiety-inducing questions, and take the leap of faith. Effort might not promise you anything, nor guarantee a pain-free path to success, but it won’t betray you or leave you any worse off, all the same.

(Safe to say, I thrive in tackling challenging and diverse roles to drive success and greatly look forward to wherever my ambition may take me!)

If you made it this far – thanks for reading, and why not stay touch over email, or add me on any of my socials (linked for you below)?